Boomerang Lenses offers re-lensing services, which is a relatively new concept to the optical world. And to tell their story best, they needed a brand identity and website. We decided to go with bold, eye-catching colors, gorgeously happy people, and a brand voice that kept things zippy, easy, and fun to read. I developed their brand voice, built content outlines and wireframes for their entire site, then wrote and finalized all site copy (including all microcopy and UX writing in their cart and checkout flows)!