Strategy and Voice

A sales presentation for a major event

I worked closely with our lead designer to develop a comprehensive narrative presentation for the Shoptalk 2024 conference that Pinterest sales reps could share on the floor and in 1:1 meetings. We started with dozens of outlines and a host of stakeholders, and I used content strategy to get the entire team aligned on a clear vision for the story and then provided all copywriting for the final deck.

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