Liingo Eyewear needed a refresh of their existing emails for their standard order and in-home try-on program. Email marketing asked me to include a promotional flow for an A/B test. So, I created a modular email system with simple, easy-to-test components that we could use to test new ideas with ease as we refreshed other flows and created new emails. The new emails outperformed the old ones and drove increases in open rates and CTRs!
Boomerang Lenses needed all-new emails for its brand launch. I adapted the modular system I created for Liingo, while making sure the emails felt unique to Boomerang. To keep our tone light and fun, even when the emails contained bad news or required heavy action, we designed a simple header space that could hold a single, clear main message with a sweet, happy illustration to match.