
A mission-driven story for Luna Solutions.
Luna Solutions, a vision technology company, needed a new brand identity and voice to match its new structure and growing business. I wrote them a compelling brand story to capture their ambition, spirit of innovation, and industry expertise — then crafted positioning statements, POVs, and voice and tone guidelines to match.


Luna brings together 3 pre-existing brands. So they needed a story that all teams saw themselves reflected in.




Tone is contextual, so I created clear guidelines for adapting voice to specific moments in the customer journey.

I wrote a new homepage based on their new brand identity and voice to kick-off their site redesign.
